Reviving coffee. Restoring confidence.
A cooperative-led programme to revive coffee production in Kenya — empowering farmers, growing earnings and positioning Kenya as a leading global producer.
Counties reached
Targeted under coffee
Projected economic value
Lives impacted
Reviving coffee through cooperative societies.
The Coffee Revival Programme offers a comprehensive approach to reviving coffee production through cooperatives in Kenya. By addressing the entire value chain — from seedlings and agronomy through milling, marketing and farmer finance — the initiative seeks to empower farmers, enhance economic growth, and position Kenya as a leading global producer of high-quality Arabica.
Led by NewKPCU PLC under National Government policy direction, the programme works hand-in-hand with county governments, cooperative unions, research institutes and the private sector.
Six objectives shaping every intervention.
A new dawn for Kenyan coffee — six ripe cherries, six commitments guiding the revival from the highlands to the world.
Revive production
Restore Kenya's coffee output to its historical peak and unlock new high-altitude frontiers.
Empower cooperatives
Reform and strengthen cooperative societies as the primary vehicle for farmer prosperity.
Improve farmer earnings
Direct settlement, transparent pricing and elimination of middlemen along the value chain.
Train the next generation
Youth training, women entrepreneurship and agronomy capacity building across counties.
Grow domestic consumption
Branded vending, factory-door sales and tourism-corridor outlets to lift local demand.
Position Kenya globally
Lift specialty coffee profile through quality, traceability and direct market access.
Six stages — from cherry to global cup.
"Transforming Kenyan coffee. Restoring pride. Driving prosperity."
Restore & Replant
- Rehabilitate old coffee farms
- Distribute quality seedlings
- Promote climate-smart, sustainable farming
- Soil health restoration
Improve Productivity & Processing
- Raise yield from 2 kg to 6 kg per tree
- Modernise processing infrastructure
- Safeguard quality at cooperatives
Farmer Empowerment
- Training & extension services
- Access to finance & inputs
- Strengthen cooperatives & farmer groups
- Youth & women engagement
- Cherry prices up to ~KES 130/kg
Add Value & Innovate
- Invest in processing & value addition
- Develop specialty & branded coffee
- Product diversification
- Local consumption via mobile vending
Expand Markets & Brand Kenya
- Market intelligence & promotion
- Build the "Kenya Coffee" brand
- Strengthen export systems & partnerships
- Tap emerging & niche markets
Sustain for Generations
- Environmental conservation
- Climate resilience & adaptation
- Policy, research & data-driven decisions
- Inclusive growth for communities
Cross-cutting enablers
A globally competitive, sustainable & profitable Kenyan coffee sector.
Kenya — the world's most admired origin for quality, sustainable and inclusive coffee.
"From our farms, for the world. For generations."
Top producing counties.
Kirinyaga and Kiambu lead Kenya's coffee production, but the map is shifting fast as new regions enter commercial coffee farming.
| Rank | County | Production (MT) | Share | Distribution |
|---|---|---|---|---|
| #1 | Kirinyaga | 8,999.39 | 17.61% | |
| #2 | Kiambu | 8,520.65 | 16.48% | |
| #3 | Nyeri | 6,700.36 | 12.83% | |
| #4 | Kericho | 5,219.60 | 10.54% | |
| #5 | Murang'a | 5,160.61 | 9.82% | |
| #6 | Bungoma | 2,457.20 | 4.87% | |
| #7 | Meru | 2,309.68 | 4.43% | |
| #8 | Embu | 2,127.10 | 3.96% | |
| #9 | Nandi | 2,111.21 | 5.07% | |
| #10 | Machakos | 1,291.64 | 2.56% |
The new frontier for Kenyan coffee.
"These emerging regions represent the new frontier for Kenyan coffee — demonstrating exceptional potential for rapid expansion and significant economic impact."
503%
Nandi
350 MT → 2,111 MT
214%
Baringo
70 MT → 220 MT
112%
Trans Nzoia
500 MT → 1,060 MT
104%
Uasin Gishu
80 MT → 163 MT
Source · AFA Coffee Year Books 2014 – 2024
Sensitization & mobilization across 34 counties.
County leaders, cooperatives and farmer groups have engaged with NewKPCU and partners on coffee revival across every major region.
A generation entering coffee.
The programme equips young Kenyans with practical agronomy, processing and cooperative-management skills — placing them with institutions and farms across the country, in partnership with KALRO and the Coffee Research Institute.
Youths trained
To be trained
Programme target
Placed in institutions & farms
Training partner
Kenya Agricultural & Livestock Research Organization (KALRO) — Coffee Research Institute
Getting Kenyan coffee into more Kenyan hands.
Branded tuktuk vending — owned by youth and women.
Mobile coffee distribution units bring premium Kenyan coffee directly to consumers — and create entrepreneurial opportunities for youth and women across urban corridors, factories and tourism circuits.
Premium packaged Kenyan coffee.
NGAO — meaning "shield" in Swahili — is the consumer brand carrying Kenyan coffee from cooperatives to shelves at home and abroad. Each pack tells the story of the community behind the cup.
What success looks like.
Area under coffee
Annual production
KES economic value
KES farmer earnings
Lives impacted
Three reforms changing how farmers get paid.
Direct settlement system
Guaranteed fast payouts to farmers within a maximum of 7 days — eliminating middlemen and improving cash flow at farm level.
Cooperative participation
Cooperatives engage through their own brokerages in both auction and direct sales — Nandi, Murang'a, Kipkelion and Kiambu unions leading the way.
Direct market access
Specialty Auction success — top price USD 120/kg, total turnover USD 181,046, average price USD 15.88/kg under the new direct-access model.
Real prices reaching real farmers.
Highest cherry price
New Ngariama FCS – Kamwangi
Average Mbuni price
Across 24 factories
Average cherry price
Across 58 FCS
ACT 2026 · Kenya Coffee Revival · Specialty Auction Report
Join the revival.
Farmers, cooperatives, county governments and partners — there's a role for everyone in restoring Kenya's coffee story. Get in touch to find out how you can participate.